About
Welcome to Beach On Hermosa-- a boutique beach setup and rental company founded by Manhattan Beach native and lifelong South Bay beach girl, The Beachonista (aka Amanda Koss).
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Growing up just a few steps from the Hermosa and Manhattan Beach shoreline, Amanda turned her love for sun-soaked days, stylish gatherings and local hospitality into a full-service beach experience brand. Today, Beach On Hermosa is the go-to for curated setups, DIY rentals, and unforgettable moments by the sea.
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Whether you're planning a girls' day, birthday picnic, or volleyball watch party, we bring the beach magic-- without the heavy lifting. Each setup is infused with Amanda's signature touch: playful, relaxed and effortlessly chic.
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Locally grown. Lovingly curate. This is your best beach day, made easy.
Mission
To create effortlessly joyful, meaningful, and stylish beach experiences that help people slow down, connect, and make lasting memories—right on the sand. Whether it’s a laid-back beach day, a romantic picnic, or a DIY adventure, we handle the details so you can fully embrace the magic of the ocean.
Vision
To become Southern California’s most beloved beach experience brand—celebrated for turning everyday coastal moments into unforgettable memories through intentional design, heartfelt service, and a deep love for the South Bay lifestyle.
